Meet Gene, Owner of Pure Comfort
I started this company at 20 years old because I wanted homeowners to get honest answers instead of a sales pitch. Sixteen years later, that’s still the whole job.
Under Gene, Pure Comfort became a Lennox Premier Dealer in 2022.
456 Google Reviews
Your Peace of Mind
Flexible Options
We're Here Anytime
Guaranteed
Quick Summary
Gene Baldassano is the owner of Pure Comfort Heating and Cooling in Streamwood, IL. He trained in heating and cooling at the Environmental Technical Institute in 2007 and 2008, started the company in 2008 at age 20, and made it a Lennox Premier Dealer in 2022. Gene still runs service calls, designs systems and reviews the information on this website.
Reviewed by Gene Baldassano, owner and NATE- and EPA 608-certified HVAC technician since 2008 · Updated
From Working With My Dad to Running My Own Trucks
I got my start in this trade young, working alongside my dad on boilers and water heaters. I liked the work, so after high school I enrolled at the Environmental Technical Institute, where I spent 2007 to 2008 learning forced-air heating and cooling, electrical, and the broader technical foundation of HVAC.
After graduating, I worked for a few local HVAC companies to build up my field experience, and I started Pure Comfort on the side. I was 20. I bought a van, and while I was still working for other people, I began running service calls of my own. A friend and former coworker who’d been in the trade longer than me helped guide me through the tough calls and taught me how to size equipment correctly.
I Wanted to Do This Differently
Two things pushed me to build my own company instead of staying an employee somewhere else. First, I kept getting laid off at the companies I worked for. Second, I kept running into sales cultures that expected technicians to be pushy, pushing to sell homeowners more than they needed or scare them into a decision.
I didn’t want to work that way, and I didn’t want my customers treated that way either. So Pure Comfort was built around a simple idea: inspect the home, explain what’s actually going on, lay out the real options, and let the homeowner decide what’s right for their house and their budget.
Still a Family Business, Just a Bigger One
Pure Comfort started as a one-man operation and grew slowly while I kept working elsewhere to support it. Today we’re a team of around six, including office staff, installers, and service technicians, running four trucks, and I expect us to keep growing over the next decade without losing the quality control and personal service that got us here.
My wife runs our office as CSR, dispatcher, and office manager. She answers the phones, schedules the calls, files permits, processes warranty registrations, orders parts, and handles the paperwork that keeps everything running. I focus on sales, service, system design, quality control, and jumping in on installs when the field team needs an extra hand.
- 6 Office install & service employees
- 4 truck fully stocked on the road
- Family-owned & operated since 2008
The Equipment Is Only Part of the System
The biggest lesson I’ve learned running this company: a brand-new furnace or air conditioner can still perform poorly if the rest of the system isn’t right, including oversized equipment, undersized return air, restrictive filters, leaky ductwork, or an installation that was never actually commissioned.
That’s why every replacement we do can include:
- A real load calculation, not a copy of the old equipment's size
- Return-air, filter, and ductwork evaluation
- Nitrogen-purged brazing and a verified deep vacuum
- Recorded operating measurements before we call the job done
A message from Gene
Licensed, certified and accredited
- Lennox Premier Dealer
- NATE-certified technicians
- EPA Section 608 certified
- BBB Accredited Business
- Licensed business in the Village of Streamwood
- Registered Illinois LLC
- Fully insured